Vision: The most respected Internet companies constantly listen to and meet user requirement, guide and exceed user requirement, and win user respect; by enhancing corporate status and brand image, employees have a high sense of corporate honor and pride, and win employee respect; Promote the healthy development of the Internet industry, grow together with partners, and win the respect of the industry; focus on corporate responsibility, care for society, give back to society, and win social respect. 

Corporate mission: Pursue perfect quality, reduce intermediate links, and make good products cheaper! Make shopping simple! Make products and services continuously integrate into people's lives like water and electricity, bring convenience and joy to people; pay attention to different regions and different groups, and provide differentiated products and services for different objects; create an open and win-win platform, and Partners work together to create a healthy Internet ecosystem. 

Core value: integrity management, multi-win-win! Constantly listen to and meet user needs, guide and exceed user needs, and win user respect; have a big picture and be able to cooperate with other teams to achieve goals; willing to share professional knowledge and work experience, and grow together with colleagues. 

Development philosophy: "Always rooted, sincerity-based, moral first, faith-based" Provide employees with a good working environment and incentive mechanism; improve the employee training system and career development channels, so that employees can grow up with the company's happiness; fully respect and trust employees, and continuously guide and encourage them to achieve the joy of achievement. 

Pursuing: provide cost-effective products! Pay attention to long-term development without harming user value due to commercial interests; pay attention to and deeply understand user needs, and continue to meet user needs with superior products and services; value emotional communication with users, respect user experience, and grow with users.